Retail marketing strategy : delivering shopper delight /
"Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marke...
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Bibliographic Details
| Main Author: |
Berkhout, Constant
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
Philadelphia, PA :
Kogan Page,
2015
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| Edition: | 1st edition |
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| Subjects: |
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