Air wars : television advertising in election campaigns, 1952-2008 /
Taking into account new data and the 2008 campaigns, every chapter of this fifth edition has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates. His coverage includes the following:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
CQ Press,
c2010
Washington, D.C. : [2009] |
| Edition: | 5th ed |
| Subjects: |