LG in India (C) : sustaining competitive advantage /
LG was market leader in nearly all its product lines and segments in consumer electronics in India in 2007. LGIL had appointed a new MD who had to develop strategies to enable the company to sustain its market position. This case details the distribution, product development and service focus of LG,...
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| Format: | Book |
| Language: | English |
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London :
NeilsonJournals Publishing,
2011
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| Series: | SAGE Knowledge Cases.
SAGE Knowledge. Cases |
| Subjects: |