Brand New China : Advertising, Media, and Commercial Culture
Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its acce...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge :
Harvard University Press,
2008
|
| Edition: | 1st ed |
| Subjects: |