Brand new China : advertising, media, and commercial culture /

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on...

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Bibliographic Details
Main Authors:	Wang, Jing, 1950 July 5-, Wang, Jing, 1950-
Corporate Author:	Lawrence A. Medansky Memorial Book Fund
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Harvard University Press, 2008 Cambridge, Mass. : 2008
Subjects:	Advertising > China Brand name products > China Marketing > China Advertising Brand name products Marketing China Electronic books

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