Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /

Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /

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Bibliographic Details
Main Author: Polski, Margaret M
Format: Book
Language:English
Published: Upper Saddle River, N.J. : FT Press, ©2009
Upper Saddle River, N.J. : c2009
Subjects:
Consumers' preferences
Decision making
Economics > Psychological aspects
Rational choice theory
Social choice
Decision Making
Choix collectif
Consommateurs > Préférences
Prise de décision
Théorie des choix rationnels
Économie politique > Aspect psychologique
decision making

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