Marketing with strategic empathy : inspiring strategy with deeper consumer insight /
"The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Stra...
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| Format: | Book |
| Language: | English |
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London ; Philadelphia, PA :
Kogan Page Limited,
2016
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