The Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers...
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| Format: | Book |
| Language: | English |
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Toronto :
University of Toronto Press,
[2019]
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Table of Contents:
- Frontmatter
- Brief Table of Contents
- Detailed Table of Contents
- Foreword / Pearson, Bryan
- Part 1: An Introduction to the Retail Value Proposition
- 1. Crafting Value
- 2. Segmentation and Differentiation
- Part 2: The Shopping Environment
- 3. Locations and Formats
- 4. Inside the Store
- 5. Interactive Electronic Retailing
- Part 3: Product Selection
- 6. Buying and Merchandise Management
- 7. Category Management
- Part 4: Customer Engagement
- 8. Managing Customer Relationships
- 9. Customer Valuation
- 10. Customer Loyalty
- Part 5: Putting It All Together
- 11. Retail Pricing
- 12. Propositions: Pitfalls and Potential
- Notes
- Acknowledgments
- Index