The Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers...
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| Format: | Book |
| Language: | English |
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Toronto :
University of Toronto Press,
[2019]
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