Showing 161 - 180 results of 335 for search '', query time: 0.24s Refine Results
  1. 161
    Management control of product development projects /
    by Bonner, Joseph
    Published 1998

    Book
  2. 162
    Assessing marketing strategy performance /
    Published 2004

    Book
  3. 163
    The role of package color in consumer purchase consideration and choice /
    by Garber, Lawrence L
    Published 2000

    Book
  4. 164
    Analytic approaches to product and marketing planning : proceedings of workshop /
    Published 1979

    Conference Proceeding Book
  5. 165
    Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and a proposal for a research system /
    by Ray, Michael L
    Published 1975

    Book
  6. 166
    Decision models and descriptive models in marketing /
    by Ehrenberg, A. S. C
    Published 1976

    Book
  7. 167
    Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute conference, May 19 and 20, 1987 /

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  8. 168
    Total market orientation, business performance, and innovation /
    by Narver, John C
    Published 2000

    Book
  9. 169
    Bargain hunting or star gazing? : how consumers choose mutual funds /
    by Wilcox, Ronald T
    Published 1998

    Book
  10. 170
    Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior /
    by Bowman, Douglas
    Published 2001

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  11. 171
    B2B E-Commerce /
    by Hubbard, Katrina, Hubbard, Katrina
    Published 2001

    Conference Proceeding Book
  12. 172
    The application of information display research /
    by Quelch, John A
    Published 1978

    Book
  13. 173
    The nonresponse problem in consumer telephone surveys /

    Book
  14. 174
    Divide and prosper : effects of partitioned prices on consumers' price recall and demand /
    by Morwitz, Vicki
    Published 1998

    Book
  15. 175
    Allocating marketing expenditures : a budget forecasting procedure /
    by Friedman, Lawrence
    Published 1970

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  16. 176
    Brand constructs : the complementarity of consumer associative networks and multidimensional scaling /

    Book
  17. 177
    Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used : working paper /
    by Mittal, Banwari
    Published 1994

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  18. 178
    Market-based assets and shareholder value : a framework for analysis /
    by Srivastava, Rajendra K
    Published 1997

    Book
  19. 179
    A model of distributor firm and manufacturer firm working partnerships /
    by Anderson, James C
    Published 1990

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
  20. 180
    Retail assortments : some theoretical and applied problems /
    by Pessemier, Edgar A., 1922-
    Published 1980

    This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.
    Book
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