Strategic management : from theory to practice /
"This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conv...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2011
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| Summary: | "This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves."--Page i |
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| Physical Description: | 1 online resource (xviii, 295 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0203865839 9780203865835 |