Small business e-commerce management /

Bibliographic Details
Main Author: Chaston, Ian
Format: Book
Language:English
Published: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004
Subjects:
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100 1 |a Chaston, Ian  |1 http://viaf.org/viaf/23562890 
245 1 0 |a Small business e-commerce management /  |c Ian Chaston 
260 |a Basingstoke, Hampshire ;  |a New York :  |b Palgrave Macmillan,  |c 2004 
300 |a viii, 257 p. :  |b ill. ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 0 |g 1  |t Opportunities in an E-Commerce World --  |g 2.  |t Management Systems and Web Preparedness --  |g 3.  |t Buyer Behaviour --  |g 4.  |t Assessing Opportunities and Threats --  |g 5.  |t E-Commerce Competencies --  |g 6.  |t E-Market Positioning --  |g 7.  |t Strategic E-Planning --  |g 8.  |t E-Product and E-Promotion Management --  |g 9.  |t E-Pricing and E-Distribution --  |g 10.  |t Service Marketing --  |g 11.  |t Web Technology --  |g 12.  |t Information Management and Systems Automation. 
650 0 |a Business enterprises  |x Computer networks 
650 0 |a Electronic commerce  |x Management 
650 0 |a Small business  |x Computer networks 
650 7 |a Business enterprises  |x Computer networks  |2 fast 
650 7 |a Electronic commerce  |x Management  |2 fast 
650 7 |a Small business  |x Computer networks  |2 fast 
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